Fundraising Fuel
How to Plan, Execute, and Maximize Impact on Your Next Nonprofit Event
Learn how to connect donors to causes through shared guest experiences
Kristin Watkins
Owner and Lead Event Designer
Planning a nonprofit fundraising event can feel overwhelming. You’re balancing the high expectations of your guests, the hopes of your Board to showcase the organization, and the pressure to passionately represent your mission. On top of that, meeting your fundraising goals is crucial—falling short can significantly impact your budget and the programs your community depends on.
Nonprofit professionals are often stretched thin, juggling multiple roles with limited time and resources to dedicate to event planning. That’s where my organization comes in—we’ve been called upon time and again to help nonprofits manage event logistics. But here’s the truth: the key to success goes beyond logistics. The most successful fundraising events are built on thoughtful preparation long before the event itself.
I wrote this book to empower my fellow nonprofit leaders with that knowledge—because when you focus on the right groundwork, you set the stage for a fundraising event that not only meets but also exceeds expectations and maximizes the event’s impact.
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Kristin Watkins serves as the President and Event Director at Stephanie Rose Events, where she leads client organizations’ development event strategies and oversees a talented team of independent event professionals.
With a distinguished career dedicated to the nonprofit event sector, Kristin has more than two decades of expertise in fundraising events and organizational leadership. During her time with dozens of nonprofit organizations, she demonstrated her ability to design and execute successful fundraising events that encompass creative corporate sponsorships, unmatched guest experiences, and Board engagement. Kristin has raised millions of dollars for nonprofit organizations nationwide and is passionate about connecting communities to meaningful causes through shared guest experiences.
Recognized as a strategic thinker and results-driven leader, Kristin has built a reputation for fostering innovation and building meaningful relationships with donors and organizational stakeholders.
When not planning her next nonprofit event, Kristin can be found exploring the world and discovering new cuisines.